Highland House, Harrods Announce Licensing Agreement
March 28, 2000
Thomasville, N.C. – Thomasville Furniture Industries, Inc., announced that it has signed an exclusive licensing agreement between its Highland House division and Harrods of Knightsbridge, the prestigious, 150-year-old British department store.
The collection, to be marketed as Harrods Fine Furniture Collection, will be launched by Highland House at the October 2000 International Home Furnishings Market in High Point, N.C. It will consist of approximately 50 highly eclectic pieces – both upholstery and case goods. According to a Highland House press release, all upholstery will be manufactured domestically using fabrics to be sourced from U.S., Canadian and English companies, and all case goods will be produced overseas through Outlook.
"The association of this prestigious Harrods brand with Highland House will have a highly positive effect on the Highland House name as it continues to develop its own unique brand identity," says Chris Pfaff, Thomasville's president and CEO. "The highest standards of taste and English quality are synonymous with Harrods, and together the Harrods and Highland House names will prove to be a great fit as this new line of fine furniture continues to develop."
Harrods is one of the world's most famous department stores. Started in 1849 by Charles Henry Harrod, the business has grown from a small grocer's shop employing two staff members into a seven-story facility with 6,000 employees. The store now has over 350 departments.
Harrods caters to an international clientele with varied tastes, serving an average of 35,000 customers every day. The store's Chairman, Mohamed Al Fayed, who took over Harrods in 1985, has invested millions of dollars into the business.
Highland House has been manufacturing fine upholstery for more than 40 years and has been a part of the Thomasville family of companies since January of 1999. In the year since becoming a division of Thomasville, Highland House has broadened its upholstery line and vastly expanded its case goods offerings to become a full-line manufacturer.
The collection, to be marketed as Harrods Fine Furniture Collection, will be launched by Highland House at the October 2000 International Home Furnishings Market in High Point, N.C. It will consist of approximately 50 highly eclectic pieces – both upholstery and case goods. According to a Highland House press release, all upholstery will be manufactured domestically using fabrics to be sourced from U.S., Canadian and English companies, and all case goods will be produced overseas through Outlook.
"The association of this prestigious Harrods brand with Highland House will have a highly positive effect on the Highland House name as it continues to develop its own unique brand identity," says Chris Pfaff, Thomasville's president and CEO. "The highest standards of taste and English quality are synonymous with Harrods, and together the Harrods and Highland House names will prove to be a great fit as this new line of fine furniture continues to develop."
Harrods is one of the world's most famous department stores. Started in 1849 by Charles Henry Harrod, the business has grown from a small grocer's shop employing two staff members into a seven-story facility with 6,000 employees. The store now has over 350 departments.
Harrods caters to an international clientele with varied tastes, serving an average of 35,000 customers every day. The store's Chairman, Mohamed Al Fayed, who took over Harrods in 1985, has invested millions of dollars into the business.
Highland House has been manufacturing fine upholstery for more than 40 years and has been a part of the Thomasville family of companies since January of 1999. In the year since becoming a division of Thomasville, Highland House has broadened its upholstery line and vastly expanded its case goods offerings to become a full-line manufacturer.
