Hellyn Family Takes Over Devantex

December 18, 2015

BRUSSELS — On September 4, the Movelta Group was the successful high bidder for the 14 Van de Wiele velvet looms and archives that had previously made up the Devantex product line. Originally, there were three sisters and two brothers in the business with their dad Frans. Today, it’s one sister, Charlotte, 42, her brother Olivier, 40, and their father Frans, 68, who is in an advisory capacity only but joins the pair at the fairs. “If all goes well, dad will play golf and we will do the work,” Olivier laughs. Charlotte, who does the shipments and Oliver who does sales and the purchasing are running the business today and apparently, they are successful and also very modest when you have the pleasure of meeting them. Frans’ father Andre started the original mill and it is still solidly in family hands in the third generation.
Charlotte Hellyn, her brother Olivier and their father Frans Charlotte Hellyn, her brother Olivier and their father Frans
Movelta bought the equipment and the design archives from the Belgium bankruptcy Court in August after Devantex closed its doors. The Devantex line is expected to roll off the recently purchased jacquard looms before November 1, according to the Hellyn family ownership. Kravet, one of the five largest customers of Devantex was patiently waiting for the goods promised them by November, a wait of approximately three months since the Devantex line changed ownership. Movelta’s owners, the Hellyn Family have their eyes now set on a $10 million business for all of their brands; Tavelmo, Devantex, W Collection and Waesland are all part of the Movelta Group. Devantex will now be based in a 22,000 square foot building on 50,000 square feet of land in Deerlijk, Belgium not far from the original Devantex factory.  The companies are vertical yarn forward. Waesland is the piece dyeing operation in Sint Niklaas, not too far away from Deerlijk. Belgium is a small country of course but it is geographically in the center of Europe.


Subscribe to Receive Industry News Alerts

How would you like to receive news?

Join