Johannesburg, SA—Haidee Kramer, for many years a constant  at Heimtextil and MoOD when she worked as the chief designer at Home Fabrics in Midrand, South Africa has started up her own company as an editeur of her own collection and also as a distributor of international brands. 

The new business is named ‘Dreamweaver Studios Pty. Ltd.’ and will include fabric and wallpaper collections with one such brand being Eijffinger, based in Holland

Prior to launching her new business, Kramer worked alongside Julian Gelb, then managing director of Home Fabrics, a wholesaler who went into partnership with Bru Textiles of Kontich, Belgium about five years ago. She left five months ago to start her new design and distribution business. 

She was seen at Proposte this past May shopping various Italian lines and selecting designs which she plans to distribute in the South African market.