Guleser Finds Readymade Niche
July 11, 2021
Engine Ocak
BURSA---Guleser, traditionally an upholstery resource, has thrown its hat into the readymade world with a new collection of machine-made throws and bedding it is selling to major retailers like Zara Home in Spain and local retailers like Chakra.
“We are primarily focusing on the domestic market currently,” says Engin Ocak, principal of Guleser. Now producing about 2,000 throws a day and plans to reach 100 looms in the next 24 months, he says. The mill is running at 80 percent of capacity but sees readymade growing rapidly.
“We can weave a sample in one day and delivery from production takes three weeks,” he says.
The throws sell from 32 Euro to 80 Euro at retail and bedding sold at 100 Euros.
“We are primarily focusing on the domestic market currently,” says Engin Ocak, principal of Guleser. Now producing about 2,000 throws a day and plans to reach 100 looms in the next 24 months, he says. The mill is running at 80 percent of capacity but sees readymade growing rapidly.
“We can weave a sample in one day and delivery from production takes three weeks,” he says.
The throws sell from 32 Euro to 80 Euro at retail and bedding sold at 100 Euros.