Girrbach Leaves Trevira's Marketing Post
April 14, 2008
FRANKFURT, Germany – Fabrics & Furnishings International has learned that Dr. Ulrich Girrbach, director of marketing and sales for Trevira GmbH worldwide, has resigned his post in the Frankfurt, Germany based marketing office after an 18-year career in order to take a new marketing position at an international chemical company in Dusseldorf, outside of the textiles industry.
Girrbach made Trevira® a household name in the hospitality and contract markets worldwide and is responsible for many innovative programs making Trevira and Trevira®CS the best known brands of FR polyester on the market today, well ahead of near competitors.
The name of Girrbach's new employer is not known to F&FI at this time but there is supposed to be an official announcement coming shortly from Trevira.
Girrbach expects to go to the HD show in Las Vegas in May with Gerhard Havranek, his replacement at Trevira. Havranek joins Trevira from his own consulting company where he had extensive international marketing experience and is well-known in textile circles.
Trevira, a European manufacturer of polyester fibers and filament yarns, is owned by the Reliance Group of India and is the largest supplier of branded FR polyester in the world. The company's production operations are located in Germany, Denmark, Belgium and Poland. The head office of the company is located in Bobingen, near Augsburg.
As previously reported, Uwe Wöhner became the new chief executive officer at Trevira GmbH on Feb. 18, 2008, less than two months before Girrbach's resignation.
Girrbach made Trevira® a household name in the hospitality and contract markets worldwide and is responsible for many innovative programs making Trevira and Trevira®CS the best known brands of FR polyester on the market today, well ahead of near competitors.
The name of Girrbach's new employer is not known to F&FI at this time but there is supposed to be an official announcement coming shortly from Trevira.
Girrbach expects to go to the HD show in Las Vegas in May with Gerhard Havranek, his replacement at Trevira. Havranek joins Trevira from his own consulting company where he had extensive international marketing experience and is well-known in textile circles.
Trevira, a European manufacturer of polyester fibers and filament yarns, is owned by the Reliance Group of India and is the largest supplier of branded FR polyester in the world. The company's production operations are located in Germany, Denmark, Belgium and Poland. The head office of the company is located in Bobingen, near Augsburg.
As previously reported, Uwe Wöhner became the new chief executive officer at Trevira GmbH on Feb. 18, 2008, less than two months before Girrbach's resignation.
