Kravet Brands

Following Crypton Complaint, NAD Reccomends Applied Textiles Change Marketing Materials

April 4, 2011

As a follow-up to the story in our spring issue regarding Crypton's complaint through the National Advertising Division that Applied Textiles made false claims in its marketing materials, the following is a complete list of claims by Applied Textiles that the NAD found to be false:

  • Crypton's products are not “recyclable
  • Nano-Tex + Bio-AM has been used in leading hospitals
  • Crypton reccomends “special detergents” and “no bleach solutions” to clean its fabrics 
  • Nano-Tex with DuraBlock meets ASTM F1670 Standard Test Method for Resistance of Materials Used in Protective Clothing to Penetration by Synthetic Blood
  • Crypton's fabrics do not have an available durability score from Wyzenbeek durability testing
  • Nano-Tex or Nano-Tex with Durablock have passed California Technical Bulletin 133, a combustibility test designed for seating furniture used in public buildings
  • Crypton's fabrics cost five times as much as Nano-Tex and three times the cost of Nano-Tex with Durablock
  • Nano-Tex with Durablock contains “00.1 mg/kg of volatile fluorocarbons” and that it contains 0.00 mg/kg of formaldehyde
  • Products meet environmental standards established by McDonough-Braungart Design Chemistry (MBDC)
  • Certified by OHSA or CSPC or meet environmental standards established by the Okeo-Tex Standard 100
  • Nano-Tex + BioAM is “EPA Approved” or “EPA Registered”
  • A “Partial Compendium” that repeatedly states that Nano-Tex + BioAM is effective against the 77 types of bacteria, fungi and algae


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