F&FI Online Advertising Form

Following Crypton Complaint, NAD Reccomends Applied Textiles Change Marketing Materials

April 4, 2011

As a follow-up to the story in our spring issue regarding Crypton's complaint through the National Advertising Division that Applied Textiles made false claims in its marketing materials, the following is a complete list of claims by Applied Textiles that the NAD found to be false:

  • Crypton's products are not “recyclable
  • Nano-Tex + Bio-AM has been used in leading hospitals
  • Crypton reccomends “special detergents” and “no bleach solutions” to clean its fabrics 
  • Nano-Tex with DuraBlock meets ASTM F1670 Standard Test Method for Resistance of Materials Used in Protective Clothing to Penetration by Synthetic Blood
  • Crypton's fabrics do not have an available durability score from Wyzenbeek durability testing
  • Nano-Tex or Nano-Tex with Durablock have passed California Technical Bulletin 133, a combustibility test designed for seating furniture used in public buildings
  • Crypton's fabrics cost five times as much as Nano-Tex and three times the cost of Nano-Tex with Durablock
  • Nano-Tex with Durablock contains “00.1 mg/kg of volatile fluorocarbons” and that it contains 0.00 mg/kg of formaldehyde
  • Products meet environmental standards established by McDonough-Braungart Design Chemistry (MBDC)
  • Certified by OHSA or CSPC or meet environmental standards established by the Okeo-Tex Standard 100
  • Nano-Tex + BioAM is “EPA Approved” or “EPA Registered”
  • A “Partial Compendium” that repeatedly states that Nano-Tex + BioAM is effective against the 77 types of bacteria, fungi and algae


Contact Anshuman Nautiyal
Contact Sevim Gunes
Contact Sonia Tan
Contact Eric Schneider

Subscribe to Receive Industry News Alerts

How would you like to receive news?

Join
F&FI Online Advertising Information and Order Form