Following Crypton Complaint, NAD Reccomends Applied Textiles Change Marketing Materials
April 4, 2011
As a follow-up to the story in our spring issue regarding Crypton's complaint through the National Advertising Division that Applied Textiles made false claims in its marketing materials, the following is a complete list of claims by Applied Textiles that the NAD found to be false:
- Crypton's products are not “recyclable
- Nano-Tex + Bio-AM has been used in leading hospitals
- Crypton reccomends “special detergents” and “no bleach solutions” to clean its fabrics
- Nano-Tex with DuraBlock meets ASTM F1670 Standard Test Method for Resistance of Materials Used in Protective Clothing to Penetration by Synthetic Blood
- Crypton's fabrics do not have an available durability score from Wyzenbeek durability testing
- Nano-Tex or Nano-Tex with Durablock have passed California Technical Bulletin 133, a combustibility test designed for seating furniture used in public buildings
- Crypton's fabrics cost five times as much as Nano-Tex and three times the cost of Nano-Tex with Durablock
- Nano-Tex with Durablock contains “00.1 mg/kg of volatile fluorocarbons” and that it contains 0.00 mg/kg of formaldehyde
- Products meet environmental standards established by McDonough-Braungart Design Chemistry (MBDC)
- Certified by OHSA or CSPC or meet environmental standards established by the Okeo-Tex Standard 100
- Nano-Tex + BioAM is “EPA Approved” or “EPA Registered”
- A “Partial Compendium” that repeatedly states that Nano-Tex + BioAM is effective against the 77 types of bacteria, fungi and algae