The three new JF Fabrics color books also mark a new collaboration with Toronto designer Meredith Heron and Crypton Home.

“With the opening of this fairly new technology, we decided to launch it with Meredith Heron,” says Nicholl. “This collaboration is a great way to go. Especially because Meredith is incredibly engaging and has a lot to say.”

When a user scans the Meredith Heron image in the color books, she pops off the page and starts talking in a video. The press announcement states that Heron brings a fresh, trend-focused yet classically designed fabrics to market.

This is also the first time JF Fabrics is doing a set of color books with Crypton Homes. The press announcement states that these fabrics are soft, durable and easy to clean. Within the talking fabric books, a designer can scan the Crypton logo to reveal their company video. 

“We scoured Europe and North America in depth and we are 99.9 percent sure this is the first of its kind,” Nicholl says.