Fiera Milano Becomes Europe's Largest Exhibition Center
June 27, 2005
NEW YORK, New York — Fiera Milano, Europe's largest exhibition center, has opened its first pavilions in Milan in March 2005, creating a 345 thousand square meter exhibition space. Additional buildings will open later this year.
"In just thirty months, marked by a really full commitment, Fiera Milano has created an absolutely avant-garde exhibition area in a huge abandoned industrial area that for many decades was occupied by a refinery…," said Michele Pernini, Fiera Milano president.
The new Fiera Milano is connected to its considerably smaller (115 square meter) counterpart, Fiera Milano City, which is just 10 km away. The building was funded entirely by private investors at a cost of 750 million euros.
Fiera Milano hopes to attract trade fairs that have outgrown their current spaces, and hopes to create a few fairs of its own.
"We don't want to be aggressive," said Pernini. "We want to accept exhibitions that need space to grow, and design shows that are the best of the best." The center is already the new host of Salone Internazionale del Mobile.
"Fiera Milano has linked its name to affirmation in the world of key production sectors, such as furnishings and fashion. In itself, it is proof of the Italian capacity to combine good looks and functionality, beauty and use, in structures that are the maximum of efficiency, without neglecting the pleasure of aesthetics," according to Pernini.
The center will test this claim during its six shows in 2005. Beginning in January 2006, it will be up and running to full capacity.
"This is the new Fiera Milano: for us an exceptional competitive weapon; for the Italian economy a valuable tool to stimulate competitiveness and development," Pernini said.
"It's the town of Leonardo Di Vinci," said Pernini. "Milan is the center of design and (the place) where people can recognize the design vision."
"In just thirty months, marked by a really full commitment, Fiera Milano has created an absolutely avant-garde exhibition area in a huge abandoned industrial area that for many decades was occupied by a refinery…," said Michele Pernini, Fiera Milano president.
The new Fiera Milano is connected to its considerably smaller (115 square meter) counterpart, Fiera Milano City, which is just 10 km away. The building was funded entirely by private investors at a cost of 750 million euros.
Fiera Milano hopes to attract trade fairs that have outgrown their current spaces, and hopes to create a few fairs of its own.
"We don't want to be aggressive," said Pernini. "We want to accept exhibitions that need space to grow, and design shows that are the best of the best." The center is already the new host of Salone Internazionale del Mobile.
"Fiera Milano has linked its name to affirmation in the world of key production sectors, such as furnishings and fashion. In itself, it is proof of the Italian capacity to combine good looks and functionality, beauty and use, in structures that are the maximum of efficiency, without neglecting the pleasure of aesthetics," according to Pernini.
The center will test this claim during its six shows in 2005. Beginning in January 2006, it will be up and running to full capacity.
"This is the new Fiera Milano: for us an exceptional competitive weapon; for the Italian economy a valuable tool to stimulate competitiveness and development," Pernini said.
"It's the town of Leonardo Di Vinci," said Pernini. "Milan is the center of design and (the place) where people can recognize the design vision."
