Family-Owned Broderi Narin Grooming Non-Family Managers
January 17, 2003
Istanbul - Family-owned voile manufacturer Broderi Narin has named Cen Narin general manager of the company.
He replaces his cousin, Bulent Narin, who handled day-to-day management. Bulent will remain on the Broderi Narin board of directors.
At the same time, the company has named Alen Girt export sales and domestic sales manager, a new position. Yazmin, Bulent's sister was previously involved in day-to-day activities but she is no longer involved in active management of the company.
As the company begins its 81st year in business, it is growing and the family is grooming non-family members to serve as the next generation of managers. Among them is Nedim Hadzibegic, who has been with Broderin Narin for 10 years. He was previously production manager and is now product development manager.
Broderi Narin is also working with Ibrahim Kavrokoglu, a reputed Turkish management guru and quality consultant. ''We want to make Broderi Narin a modern firm,'' Hadzibegic said. ''The management board ran the company. Our new management team is refining our vision and redeveloping the strength of our products.''
The company produces embroidered jacquards, piece-dyed and yarn-dyed within the same piece of fabric with four colors and six designs. Double-woven semi-organza and taffeta is another strong niche for Broderi Narin. The line, which is changed four times a year, includes rustic voile in $4 to $6 with embroidery at $6 to $9 and double woven taffeta/organza for $10 a meter.
''We've always been first in product development with a natural look in 100 percent polyester,'' Hadzibegic said. ''We're trying to boost export sales from 40 percent of our business to 60 percent,'' said Hadzibegic. ''We were at TIP 2001. We saw 22 American buyers at that fair but after 9/11, all of the customers cancelled their orders, Europe too. Everyone was scared. Since we made the management changes, we have seen improving sales, starting this past March. Our strategy is to decrease the number of countries we work with. We're focused on Europe, South America, Far East, South Africa and U.S.A. ''All of Europe's voile production has shifted to Turkey. We are working with the biggest mills in Spain, Italy and Greece. These mills are wet-printing and transfer-printing our voile with their own designs. Prints are coming back big in drapery,'' Hadzibegic explained. ''Our production is full, but we are adding new weaving machines for a 30 percent expansion in production.'' The company said that it custom builds many of its machines.
At the same time Broderi Narin's production is increasing, it has decreased its delivery time from one to two months to three weeks, the company said. F&FI
He replaces his cousin, Bulent Narin, who handled day-to-day management. Bulent will remain on the Broderi Narin board of directors.
At the same time, the company has named Alen Girt export sales and domestic sales manager, a new position. Yazmin, Bulent's sister was previously involved in day-to-day activities but she is no longer involved in active management of the company.
As the company begins its 81st year in business, it is growing and the family is grooming non-family members to serve as the next generation of managers. Among them is Nedim Hadzibegic, who has been with Broderin Narin for 10 years. He was previously production manager and is now product development manager.
Broderi Narin is also working with Ibrahim Kavrokoglu, a reputed Turkish management guru and quality consultant. ''We want to make Broderi Narin a modern firm,'' Hadzibegic said. ''The management board ran the company. Our new management team is refining our vision and redeveloping the strength of our products.''
The company produces embroidered jacquards, piece-dyed and yarn-dyed within the same piece of fabric with four colors and six designs. Double-woven semi-organza and taffeta is another strong niche for Broderi Narin. The line, which is changed four times a year, includes rustic voile in $4 to $6 with embroidery at $6 to $9 and double woven taffeta/organza for $10 a meter.
''We've always been first in product development with a natural look in 100 percent polyester,'' Hadzibegic said. ''We're trying to boost export sales from 40 percent of our business to 60 percent,'' said Hadzibegic. ''We were at TIP 2001. We saw 22 American buyers at that fair but after 9/11, all of the customers cancelled their orders, Europe too. Everyone was scared. Since we made the management changes, we have seen improving sales, starting this past March. Our strategy is to decrease the number of countries we work with. We're focused on Europe, South America, Far East, South Africa and U.S.A. ''All of Europe's voile production has shifted to Turkey. We are working with the biggest mills in Spain, Italy and Greece. These mills are wet-printing and transfer-printing our voile with their own designs. Prints are coming back big in drapery,'' Hadzibegic explained. ''Our production is full, but we are adding new weaving machines for a 30 percent expansion in production.'' The company said that it custom builds many of its machines.
At the same time Broderi Narin's production is increasing, it has decreased its delivery time from one to two months to three weeks, the company said. F&FI