Kravet Brands

Evimteks Looks For U.S. Sales

April 17, 2001

FRANKFURT, Germany – Evimteks, the Turkish curtain manufacturer exhibited at its first Heimtextil this year. One of the company's goals at the exhibition was to increase sales opportunities in America. According to export manager Attila Gokbouchuk, Evimteks hopes that its U.S. sampling work grows into sales.

"American sources said their market could be huge because there is a huge population. But it goes slow. We are still after one year, on a sample basis. We hope it grows of course."

The five-year-old company employs 50 people and produces 600,000 meters a year. Gokbouchuk said the company imports yarn from Japan, America, Switzerland and Italy.

Gokbouchuk said that because the company is small – Evimteks has 30 looms – quality is key and that Evimteks has three check points: upon receiving the yarn, after weaving it and after dyeing.

The strongest export region for Evimteks is the Middle East. It also sells to European countries.

Gokbouchuk said that Evimteks is operating at full capacity and shopping for new looms. At least one of the company's looms is always running. "We're so busy that many people – some Americans and some Europeans – that our stock is almost always empty. We generally ask for a 500-meter minimum. When we get an order, we weave a minimum of double the order.

"We just bought eight Somet looms six months ago. Next, we want to buy Dornier looms," he said. "We need time to go buy, to make new designs and a new team. We're hoping to have the looms by the middle of this year. We need more machines," he said.

"We are in a tunnel, Mr. Turk [the owner] says, going 180 kilometers per hour. We can't stop, we can't turn left or right, we can't go back. We just have to get to the end." Evimteks also exhibits at the Turkish textiles exhibition Tuyap.


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