Eurofab USA Names Novick Sales Manager
March 19, 2002
Fullerton, CA (USA) — Don Novick has been named sales and marketing manager for Eurofab USA reporting to Leo Viterbo, president and principal.
Novick was previously a sales agent for several fabric lines and prior to that, worked for several different converters in a marketing and sales capacity.
Novick replaces John Sofka, president of Softex Inc., the agency that represented Eurofab USA for over ten years. Novick will be based in New York and Eurofab USA will be looking for new offices and showrooms under the new administration, said Viterbo.
Novick will work fulltime with the Eurofab USA sales organization. Viterbo said Novick is the first fulltime sales manager at the company the company began in 1989. At the same time, Eurofab USA is expanding its field sales force. "This represents a major commitment to the sheer curtain business," said Viterbo. "We anticipate introducing many exciting new products to the American market."
Currently, Eurofab USA is the sole American distributor for Sasatex. Recently, Sasatex was acquired by Lodovici, a family-owned company which also owns a sheer mill under the same name.
Novick was previously a sales agent for several fabric lines and prior to that, worked for several different converters in a marketing and sales capacity.
Novick replaces John Sofka, president of Softex Inc., the agency that represented Eurofab USA for over ten years. Novick will be based in New York and Eurofab USA will be looking for new offices and showrooms under the new administration, said Viterbo.
Novick will work fulltime with the Eurofab USA sales organization. Viterbo said Novick is the first fulltime sales manager at the company the company began in 1989. At the same time, Eurofab USA is expanding its field sales force. "This represents a major commitment to the sheer curtain business," said Viterbo. "We anticipate introducing many exciting new products to the American market."
Currently, Eurofab USA is the sole American distributor for Sasatex. Recently, Sasatex was acquired by Lodovici, a family-owned company which also owns a sheer mill under the same name.