CORONA, CA.—Enduratex, a provider of performance upholstery fabrics, has offered an engineered leather composite fabric that is different from bonded leather and priced competitively versus a leather hyde. LeatherPlus™ is reportedly an earth-friendly, leather-derived and upcycled leather collection of 13 sku’s initially but other grains and colors are expected,” says Eric Petersen Director of Marketing & Sales for Enduratex. “The process of upcycling, also known as creative reuse, is the transformation of by-products, waste materials and unwanted products into new materials or products of better quality or for environmental value,” he says. The intended targets for LeatherPlus are: automotive, hospitality, senior living, marine and transportation according to Petersen. “LeatherPlus is 75 percent real leather and the entire construction has leather in it, not just the backing. LeatherPlus is competitively priced to leather and will wear better than some types of leather. Also, the yield for LeatherPlus is much greater since you lose 30 percent with real leather. This makes the total price per project much better since there is virtually no waste.” Bonded leather, a less expensive alternative to LeatherPlus, with significantly less leather content, peaked in the residential furniture industry several years ago. Additionally, Bonded leather is NOT a performance textile,” added Petersen. Enduratex sells through other hospitality jobbers in the USA through its own warehouses in Lebanon, TN and La Mirada, CA. Its parent company, China General Plastics Corporation is headquartered in Taipei, Taiwan. China General Plastics Corporation of America, or Enduratex, is part of U.S.I., a $2.3 billion publicly traded company on the Taiwan Stock Exchange.