SAO PAULO, Brazil — With the launch of its new collection, Emporio Beraldin finds it is having a good business year in 2013 according to Zeco Beraldin, principal. 

A new corporate line for hotels and an accessories line to be sold through e-commerce is also planned this year. 

The major high end fabrics wholesaler is also seeking new distributors worldwide for its collections 

Brothers Zeco and Ari Beraldin began doing business in 1981 but opened the doors of Emporio Beraldin in 1994, “offering 100% natural products, concerned with sustainability, comfort and well-being of our customers,” Zeco said. Unfortunately, Ari passed away two years later leaving brother Zeco to soldier on in the business. 

From the start, Empório Beraldin focused on the luxury market of fabrics, wall coverings, rugs, furniture and accessories. Zeco and Valeria Beraldin

The company emphasizes craftsmanship and partnering with social projects and communities of artisans. Today, Beraldin’s business approach favors choosing natural and organic raw materials from production to the finishing details. All products feature special treatments and handmade use of leather, horn, bone, palm and parchment. Even the skins of fish are part of the collection. The company has two showrooms, one in Sao Paulo and one in Rio de Janeiro plus 30 shops in other stores around Brazil 

Beraldin’s wife, the architect Valéria Beraldin supervises all of the products and presentations. Empório Beraldin exports its products to several countries and imports high end brands in the national market like Z+R, Designers Guild, Rubelli and Sahco. 

Donghia is the exclusive agent for the Beraldin fabric collection in the USA. The latest collections featured by Donghia are pre-shrunk and receive anti-stain, anti-microbial protection.