Do It For Yourself
July 28, 2016
NEW YORK, New York — Chad Stark, Sr. VP of Stark and President of the Decorative Furnishings Industry (DFA) wants to double the number of professional interior design projects globally. He expects to launch and maintain a sustainable industry-wide online resource and advertising campaign targeting affluent consumers and ‘HENRYs’ (High Earners, Not Rich Yet)
Chad Stark
Stark/DFA also has plans for a crowd funding campaign this autumn targeting the industry. These funds will go towards the development of a consumer-oriented online resource to improve consumer understanding of professional design and all their design options, as well as towards a digital media advertising spend.
