MUMBAI, India — Dicitex Furnishings Pvt. has named Anali Arora Manager of its new bed sheet business featuring Warner Bros. characters in Asia under license according to Nimish Arora, General Manager of Dicitex and husband of Anali. Anali and Nimish Arora

“Anali has successfully managed our five Tresorie stores operation in India for the past 5 years, now a $5 million business. Arora expects she will build a $10 million business under the ‘DC Tex’ bedding brand.

The Dicitex bed sheet business features Superman and Batman printed on the Dicitex Reggiani machine.  Cut and sew occurs in Tirrappur under the same roof in 50,000 square foot factory, Nimish says. The company expects to sell these lines in Bhutan, Pakistan, Nepal, Bangladesh, Sri Lanka, Africa, and other neighboring countries according to Nimish. “We gained many customers for the bed lines at Heimtextil where we had a separate stand in Hall 10,” he said. Besides the Warner Bros, license, Dicitex is selling 180 sku’s in all sizes, digitally printed, embroidered and quilted. The markets for these products include Russia, Belgium, Germany, and Mexico, he said.

The bed lines are said to be competitively priced at $18-$20 per set for queen-size and king is priced at $35 to the wholesaler. Alvisi, an Italian designer, designs some products Nimish adds.