Desatex/Desalux Building New Showroom
August 2, 2000
Dadizele, Belgium - Having just completed an important investment in new high-tech jacquard looms, Desatex/Desalux is set to re-structure its administration department and re-decorate its showroom, in line with the sophisticated top of the market fabrics that are to be shown there. The company hopes that its considerably increased production capacity, together with its high quality and creativity will result in a further improvement of customer services and delivery.
Germain Desmet and his wife Gerda started up a weaving mill in 1968. Today, their daughters, Trui and Liesbet, and their son-in-law, Olivier, work in the company, which is still family owned. Its 1999 turnover reached about $9 million, a growth of some 7 percent over the previous year. 95 percent of the company's total production is exported to Europe, the U.S. and other countries worldwide. Often, the company develops exclusive, custom collections according to the wishes of the clients. ''But we do go on developing our own collections, to try out new qualities and technical possibilities, and certainly also to keep closely in touch with the market,'' Germain Desmet said.
These collections will be prominently displayed in the new showroom of some 200 square meters that is presently being constructed.
Desatex/Desalux stresses creativity: five people work in the creative department of this medium-sized company, using the most modern CAD/CAM systems. ''Our design team has also the advantage to dispose just next door of the most advanced machinery that is unique in the world, offering them all opportunities to try out whatever sophisticated and complicated designs, patterns and structures. And they know they are given the time to do so,'' said Desmet.
These looms are purchased from a specialized machine builder, but are permanently being adapted and refined according to the high performance requirements of Desmet and his stable of designers.
Throughout the years, Desatex/Desalux has built a reputation as a high-quality producer of trendsetting decoration and upholstery fabrics in double velvet plain and jacquard, Genova velvet, flat woven plain and jacquard, cut or uncut plain and jacquard, and épinglé.
But Desmet's artistic and technical ingenuity often even crosses this traditional classification, e.g. by developing a superb rich velvet quality that is not produced on a typical velvet loom.
Up until now, the company has not offered a specific contract collection, but Desmet said that most of the company's products can be produced with the required contract properties.
Looking for diversification, the company has recently begun production on a line of artistically woven rugs in all common dimensions. The company plans to present a complete collection with very special developments at the 2001 Domotex fair in Hannover. Desatex/Desalux shows its newest intelligentfurnishing fabrics qualities in its stand nr44/45, Hall 6-D, at Decosit.
Germain Desmet and his wife Gerda started up a weaving mill in 1968. Today, their daughters, Trui and Liesbet, and their son-in-law, Olivier, work in the company, which is still family owned. Its 1999 turnover reached about $9 million, a growth of some 7 percent over the previous year. 95 percent of the company's total production is exported to Europe, the U.S. and other countries worldwide. Often, the company develops exclusive, custom collections according to the wishes of the clients. ''But we do go on developing our own collections, to try out new qualities and technical possibilities, and certainly also to keep closely in touch with the market,'' Germain Desmet said.
These collections will be prominently displayed in the new showroom of some 200 square meters that is presently being constructed.
Desatex/Desalux stresses creativity: five people work in the creative department of this medium-sized company, using the most modern CAD/CAM systems. ''Our design team has also the advantage to dispose just next door of the most advanced machinery that is unique in the world, offering them all opportunities to try out whatever sophisticated and complicated designs, patterns and structures. And they know they are given the time to do so,'' said Desmet.
These looms are purchased from a specialized machine builder, but are permanently being adapted and refined according to the high performance requirements of Desmet and his stable of designers.
Throughout the years, Desatex/Desalux has built a reputation as a high-quality producer of trendsetting decoration and upholstery fabrics in double velvet plain and jacquard, Genova velvet, flat woven plain and jacquard, cut or uncut plain and jacquard, and épinglé.
But Desmet's artistic and technical ingenuity often even crosses this traditional classification, e.g. by developing a superb rich velvet quality that is not produced on a typical velvet loom.
Up until now, the company has not offered a specific contract collection, but Desmet said that most of the company's products can be produced with the required contract properties.
Looking for diversification, the company has recently begun production on a line of artistically woven rugs in all common dimensions. The company plans to present a complete collection with very special developments at the 2001 Domotex fair in Hannover. Desatex/Desalux shows its newest intelligentfurnishing fabrics qualities in its stand nr44/45, Hall 6-D, at Decosit.