NEW YORK, New York — Decorama, a $15 million contract fabrics supplier based in Seoul, Korea— has innovated a laser cut fabric in IFR polyester selling at $50 a yard to the apparel and contract furnishings industry. 

Decorama showed the fabric for the first time at the Texworld USA Fair here. The company is a manufacturer and exporter to 35 countries. “We just closed a 300 yard order at full price with a hotel owner in Chicago on this new cut fabric,” said Thomas Jeong, managing director. The product is woven, laser cut and then embossed over a layer of netting as a curtain fabric. Decorama has it available in several designs and colors for in stock sales. Custom product woven to order is also available. Thomas Jeong

The bulk of the business is in contract fabrics, upholstery and curtaining. It sells to the jobber/editeur market and has two direct customers in each market as well as a wholesaler which has the line. It specializes in eco friendly, PLA and recycled polyester fabrics in the $15 range. It also produces a line of woven blinds under the Combiblind brand, which is fabricated outside the company for the residential market as well as woven wide width dim-out curtains for the contract market. The dim-out is IMO approved and is washable. Laser cut fabric

Decorama has also introduced a velvet range in IFR for $15 a meter in 35 colors. The company shows at Evteks, Heimtex, Heimtextil Moscow and Maison Objet. The company exports to 35 countries but China, Singapore and Russia are its best markets right now. It exports to Western Europe and USA and Jeong sees similarities in style between what he sells in California and France. “Both want strong colors.”   F&FI