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Decolux Reports Solid Growth

August 22, 2012

 

MOSCOW, Russia — Decolux has shown consistent growth of 10 percent each year since 2009, according to Igor Khaikin, commercial director.

“The big difference between Decolux and some other Russian wholesalers is that Decolux works on its own money and controls its structure by itself, according to  Khaikin, who reports to  Dimitriy Bakhtin. There is another partner named Alexander Lagnitskiy.

“We have credit with most suppliers because they know we pay our bills on time,” he said. “Suppliers are safe doing business with Decolux. We’ve been in the market for 15 years. Decolux is also a manufacturer of its own hardware line and assembles controls for electronic openers of curtains.

In fact, the hardware business drives the fabric business for Decolux. It recently installed all the controllers in the Ritz Carlton Moscow project using G-Rails from Goelst in Holland. Decolux is also an official dealer of Swarovski crystals. Most of the business is cut length residential but it does about 20 percent of its revenues in projects. A sister division, Decoprint started a line of flame retardant fabrics working with Firex of Korea. The new line is called  Firetex. It meets the special ministry fire code in Russia which soon will be standard for all project work, Khaikin said. Igor Chaikin and Dmitriy BakhtinIgor Chaikin and Dmitriy Bakhtin

Fabric suppliers are from Italy, Spain, Germany and Belgium in that order at the high end range and from India and China in the lower range. Decolux buys product from 10 Euros to 90 Euros and owns 13 shops in Moscow under the Decolux brand. It owns other shops in partnership in Yaroslavl, Ryazan, Nizhniy Novgorod and Tomsk, Russia.
There are 3,000 other independent shops which buy product from Decolux on a steady basis in Russia and Belorussia, Khaikin explained. Most of the business, about 70 percent of the business comes from Moscow. “Moscow is where the money is,” Khaikin said.

Order size is about 5,000-100,000 rubles or $150-$3,000.00 with big orders harder to find, he said.

Decolux, which started in fabrics in 2002, makes a line of decorative cornices in wood since 1997 with gold leaf overlay that it is looking for export to the USA. Decolux is also a big customer for Hunter Douglas. Everything is in stock and the company plans to enter the European market in the near future. There is currently, production in Slovenia under the name ‘Decorusse’ a sister division which makes the wooden cornices.

Decorusse has already exhibited at Heimtextil Frankfurt through its hardware lines made of copper and stainless steel.

 



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