FAIRFIELD, New Jersey—De Leo Textiles Inc., a 55-year-old sales agency that made its name on servicing the furniture manufacturer with its own collections of upholstery has teamed up with Penelope, a Turkish manufacturer of mid to upper priced upholstery. This December is De Leo’s first Showtime market representing Penelope, says Craig De Leo, CEO of the firm his father started as an automotive upholstery wholesaler. Today, De Leo is a significant player in residential and contract upholstery with a growing transportation textiles business under the direction of Ismail Arslan, Vice President of Business Development. The company, which maintains eight sales reps on the road will offer the new line as ‘Penelope by De Leo.’ “As far as Penelope is concerned, this is the first time De Leo has offered a branded product line other than its own collections.” De Leo explains. High Five, another sales agency, had previously represented Penelope for the past 15 years under the direction of Luc Callens, one of the principals. Now, Penelope has moved on to De Leo as its exclusive sales representative serving the US based furniture manufacturer. “We’ve been able to significantly increase our focus on the high end market with Penelope which has a completely different look than our other collections,” De Leo explains. He says that Penelope offers a transitional to traditional look in natural fibers and organic yarns that are produced internally by Penelope in its own mill. Penelope is well known for its unique constructions and novelty yarns.