NEW YORK—The Decorative Fabrics Association is building momentum for its new advertising program to bring together interior designers with their clients in the hopes of stimulating the high end fabric business.

The DFA’s new website is now active at www.findgreatdesign.com and a new logotype for DFA has been designed for multichannel use.

Steve Nobel, director and Cary Kravet, president of the DFA unveiled lofty goals for this high end fabric group perched high above New York City on the 44^th floor of the Hearst building at year end.

The campaign will run in Hearst magazines and in Fabrics & Furnishings International. It will help consumers get together their dream rooms with the help of the interior designer. DFA is also on a campaign to get more members among the U.S. fabric wholesaler trade and is working in partnership with ASID, the interior design group.

ASID has found that interior designers are surviving the economic slowdown by becoming on-line consultants to their clients in an advisory capacity and also using fixed fee relationship instead of the traditional designing role.

The 50 people on hand for the this month’s meeting included Peter Afia, CEO of Marvic who is happy to report a 40,000 Euro deal with a sultan from Oman. Afia notes that chintz fabrics and moiré in textile wallcovering are making comebacks. Bill Peters, CEO of Browning & Chandler said he would open a Stamford, CT showroom to capture higher end business while Andrea Favoretto Rubelli, CEO of Rubelli points proudly to his lampas fabrics used in the redecoration of the Bolshoi in Moscow.