DCtex, India signed up Hrithik Roshan a Bollywood actor to bring more awareness to Indian consumers of its brand and newly launched collections.  Though they have already made their presence among 800 retailers in India and export to 48 countries, this venture targets to generate more consumer awareness in India as well improve the brand’s value and positioning worldwide. Also recently DCtex has partnered with Warner Bro’s and has developed a new innovative range of bed linen for kids expanding their design library further. During the launch Hrithik Roshan disclosed that he has chosen Dicitex furnishings collections for his home recently and the touch as well as the feel that brought him pleasure was the main reason behind collaborating with DCtex.  “Home-making is a great learning process in finding ones individuality and it is a beautiful way to become part of someone’s home and that’s why I wanted to be a part of it”, said Hrithik Roshan during the launch celebrations. “There is more market share available in India for us in bed linen category and we are expanding our offerings by innovation and hard work but silently yet successfully achieving positive results”, said Nimish Aroraa, Managing Director, Dicitex Furnishings. Further, satisfying the passions of our consumers who want good décor within their homes also provides challenges to us that we always relish and cherish,” added Nimish. Dicitex Furnishings began its furnishing manufacturing and marketing in the year 1991 and caters furnishing lines to requirements of homes, hotels, hospitality and outdoor applications.