WEST BLOOMFIELD, Michigan — Crypton, an 18 year old contract fabric phenomenon has finally cracked the residential code for residential fabric sales with CryptonHome.

“The new residential program racked up ten furniture manufacturer participants this year as soon as it hit the market,” said Randy Rubin, co-founder of Crypton with her husband Craig.

Crypton has partnered with American Leather, Century, Comfort Designs, Frontgate, Gloster, Hancock & Moore, Henredon, Jessica Charles, Kolcraft, Lazar, Rowe, Taylor King, Thayer Coggin, and Woodard.  These higher end manufacturers are offering CryptonHome in the middle price ranges of their lines. All CryptonHome products are made in the USA, using environmentally friendly processes.  Randy and Craig Rubin

At the same time, CryptonHome has struck pay dirt with Hollander, a major bedding manufacturer which has brought the product to major mass merchants of bedding in the USA.

“Within the next two years, we expect to launch CryptonHome in China for the domestic furniture market,” Randy said.

Sunbury Mills and Valdese Weavers are involved in providing the fabrics in the CryptonHome program according to Randy Rubin. The finished fabrics are made in Kings Mountain, N.C. at Crypton’s facility. Crypton is also converting solid textures in a wide color range as part of the CryptonHome program, she said. The fabrics are priced in the $7-$15 range for the furniture manufacturer which is a lower price range than offered in the Crypton contract program, she added. “Right now many of the jobbers are selling CryptonHome products to the designers,” she said.

“CryptonHome should have a significant impact on our overall sales,” Randy said.

“Crypton manufactures eco-friendly performance fabrics and products, and CryptonHome is now offered on products featuring furniture, pet beds and performance fabrics,” she said. Like Crypton in the contract field, CryptonHome products repel stains and liquids, and fight odor-causing bacteria. The specs are at a different level with CryptonHome, one suitable for the home environment, Randy said. The new product is also one of three finalists to be considered for the Sage Award, given to the furniture industry for environmental excellence.   

“Frequently used in top restaurants, major hotel chains, offices and hospitals throughout the world, like McDonald’s, Hilton Hotels, PNC Bank and P.F. Chang’s,  Crypton watched its fabrics rapidly gain popularity for residential use because of its ability to repel stains, moisture and bacteria,” Randy said.  Consumers will experience the new CryptonHome brand via partnerships with major furniture manufacturers. CryptonHome changes the configuration of the fibers in the fabric permanently so that stains, moisture and microbial organisms are repelled,” Randy added.

“As ‘living clean’ became more important to Americans, we watched as our fabrics and products took hold in the residential marketplace, which rapidly grew to represent 30% of our business,” said Randy Rubin, co-founder of Crypton. “With our expansion into homes across America, households, especially those with children and pets, can live comfortably without concern for spills and stains.”

For several years, the company has created products for the consumer home space including both juvenile and pet products, such as: pet beds and ‘Throvers,’ blankets that look like a blanket, but act like a tarp; nursery rockers and crib mattresses; aprons, placemats and pillows; umbrellas, tote bags and duffle bags; cleaners for upholstery, leather, vinyl, and pets. 

In order to support the launch of CryptonHome, Crypton developed a new logo, as well as created the tagline, “Now You Can.” This tagline signifies that consumers can now have stain, liquid and odor-causing bacteria resistant sofas and furniture that are easy-to-clean right in their own homes. The company also re-launched its Facebook page, garnering more than 25,000 new fans in less than 24 hours.  CryptonHome’s Facebook page is filled with design and stain removal tips, product information, coupons and giveaways. To learn more about CryptonHome and its product line, visit www.cryptonathome.com or facebook.com/cryptonhome.   F&FI