Bloomfield Hills, Michigan — July 10, 2017 – The Crypton Companies has hired Matt Targett as Vice President of Marketing, a new position. He will be based in the company’s Bloomfield Hills office. Targett joins Crypton after 7 years at La-Z-Boy, Inc. as the Vice President of Digital Customer Experience, where he developed, led and coordinated the cross-functional efforts for all of the brand’s broad reaching digital customer initiatives. Targett earned his Bachelor’s Degree from The University of Michigan in Ann Arbor where he still resides today. Targett will report to CEO Lance Keziah and work closely with Founder, Co-Chairman and Brand Ambassador Randy Rubin. Targett is the recipient of three ADDY awards, the advertising industry’s largest and most representative competition, and was named to the 2014 Top 25 Innovators List by iMedia Communications.