Bloomfield Hills, Michigan -- The Crypton Companies, a performance fabrics specialist in the contract, home furnishings and apparel markets has named Janna Sendra, Director for Fabric Design and Merchandising, a new position.

She reports to Lance Keziah, President and will be based in the company’s Bloomfield Hills office.

“We are expanding very rapidly and with the addition of two Showtime presentations along with contract we needed someone to manage this,” said Randy Rubin, Crypton Chairman. Rubin also said Sendra has experience both in contract and residential “plus she is now near our Bloomfield Hills office which makes coordination much easier.”

Sendra joins Crypton from Arden Companies, a casual furniture manufcturer where she was a Senior Stylist and Director of Textiles responsible for fabric line product and trend presentations to American furniture retailers.

Prior to Arden, she worked at Robert Allen Design, a wholesaler and Wearbest, an outdoor fabric specialty mill.

Sendra earned her B.A. from Michigan State University and her M.S. in Textile Design from Philadelphia University.

“Being able to flawlessly integrate client retail goals and the end consumers desires are a must in this industry,” said Rubin added. “Janna’s proven track record as a commercial and trend driven designer and merchandiser makes her a natural fit to our growing company.”

Sendra’s responsibilities at Crypton include “working with mills, retailers, designers and end consumers to advance Crypton’s various products to market,” Rubin said.