Crestmont Predicts Sales Will Double In 36 Months
August 14, 2003
HAUPPAUGE, N.Y. — Crestmont Fabrics Ltd. is entering its 20th year in business with an ambitious product and corporate expansion effort, according to owner Paul Harris.
"In the next three years, we expect to increase our sales from approximately $20 million to $40 million with the products we have recently brought on board," he said.
A major, 300-SKU FR program is also underway for Crestmont in multi-purpose decorative novelty and basic solids that can be sold individually as standalone patterns or in coordination with other patterns in the collection. "We service the converter and jobber in the contract market," Harris emphasized. "We do not sell to hotel owners or specifiers. If we get an order from the specifier or owner, we refer them to several of our jobber customers. We will not service this market directly."
Crestmont took an aggressive position in the face of the recent departure of Lanscot Arlen from the market by quickly purchasing the rights to produce certain products previously made by Lanscot. Although other converters bidded and acquired various lines, Crestmont walked away with the largest number of products.
In addition, the company is adding a 105-SKU faux silk line of imported decorative FR hybrid polyester sheers in solid colors in 25 different styles.
In the regular lines for spring, Crestmont introduced 300 SKUs of new product in multi purpose sheers and crushed fabrics. Another line is planned for domestic October market and these will be shown at Decosit and Heimtextil. "We are spending millions of dollars developing these new lines and we expect to be a much bigger company as a result,' he said.
"We used to do only casements and antique satins and a small line of FR. We have developed broader drapery offerings and heavily increased multi-purpose upholstery lines," said Stewart Jervis, who was recently promoted to vice president of sales.
Crestmont has also appointed Miro Vuckovic import/export director. He'd been working in a similar capacity for Lanscot-Arlen.
In addition Mark Stein, also previously with Lanscot-Arlen, has been named northeast sales regional manager reporting to Jervis. A West Coast sales agency, International textile Supply in Los Angeles, has also been hired for the first time to represent Crestmont product lines, Harris said.
"This is one company. We have a short term plan where a 'swat team' will integrate the new lines into Crestmont. We are adding a third warehouse, 26,000 feet in North Carolina. This is in addition to our warehouse in Fall River, Mass., and in our Hauppauge headquarters.
"In the next three years, we expect to increase our sales from approximately $20 million to $40 million with the products we have recently brought on board," he said.
A major, 300-SKU FR program is also underway for Crestmont in multi-purpose decorative novelty and basic solids that can be sold individually as standalone patterns or in coordination with other patterns in the collection. "We service the converter and jobber in the contract market," Harris emphasized. "We do not sell to hotel owners or specifiers. If we get an order from the specifier or owner, we refer them to several of our jobber customers. We will not service this market directly."
Crestmont took an aggressive position in the face of the recent departure of Lanscot Arlen from the market by quickly purchasing the rights to produce certain products previously made by Lanscot. Although other converters bidded and acquired various lines, Crestmont walked away with the largest number of products.
In addition, the company is adding a 105-SKU faux silk line of imported decorative FR hybrid polyester sheers in solid colors in 25 different styles.
In the regular lines for spring, Crestmont introduced 300 SKUs of new product in multi purpose sheers and crushed fabrics. Another line is planned for domestic October market and these will be shown at Decosit and Heimtextil. "We are spending millions of dollars developing these new lines and we expect to be a much bigger company as a result,' he said.
"We used to do only casements and antique satins and a small line of FR. We have developed broader drapery offerings and heavily increased multi-purpose upholstery lines," said Stewart Jervis, who was recently promoted to vice president of sales.
Crestmont has also appointed Miro Vuckovic import/export director. He'd been working in a similar capacity for Lanscot-Arlen.
In addition Mark Stein, also previously with Lanscot-Arlen, has been named northeast sales regional manager reporting to Jervis. A West Coast sales agency, International textile Supply in Los Angeles, has also been hired for the first time to represent Crestmont product lines, Harris said.
"This is one company. We have a short term plan where a 'swat team' will integrate the new lines into Crestmont. We are adding a third warehouse, 26,000 feet in North Carolina. This is in addition to our warehouse in Fall River, Mass., and in our Hauppauge headquarters.