Covington Further Strengthens Upholstery Lines
May 25, 2018
NEW YORK — Covington is expanding existing product lines that are successful and offering couture looks at affordable prices with a 380 sku line-up at Showtime.
“We’re building on the performance fabric business with a lighter color palette at $11.95 in our Easycare finish,” according to Tom Bruno, VP Sales.
‘Glam Sham,’ ‘Putting on the Glitz’ and ‘All That Glitters’ ($12.95 on average) is part of a major effort to develop metallic looks, says Chari Voehl, Vice President, Design. “This look is very hot in apparel right now,” she points out. Colors are copper, gold and silver.
Tom Bruno, Senior VP Sales, Cheri Voehl, VP of Design and Stefanie Wotton, VP Marketing
The Purple Reign Collection offers plum, lavender and plum colorations.
Floral prints, particularly ‘Macbeth’ and ‘Massimo’ ($13.95) are doing well, she says, going into the Spring Showtime. Wet printed linens are also available at $13.95.
Covington brand ‘SPF’ outdoor fabric is priced at $12.95.
“We have also arranged many of our fabrics by color so the jobber can mix and match them,” Bruno adds.
Covington has launched a cut velvet line in polyester/viscose and knit velvets with embroidery from $10.95-$21.95, including foil printed velvets.