NEW YORK, New York — Just on the heels of a Costco bedding promotion, Covington Fabric and Design will unveil a new Jennifer Adams licensed fabric line, her first piece goods  line—to the industry in June according to Greg Tarver, President & CEO of Covington.

With retail sales of $20 million, Jennifer Adams Worldwide Inc.  is projecting a $500 million business at retail by 2018, both home furnishings and apparel for her target market sweet spot in the 35-52 age group.

Covington is expected to be a part of the next growth spurt, Adams said. The Jennifer Adams Design Group predated her television and licensing career. She started her business out of her modest, 1,000 square foot home in Oregon and was recognized as the Entrepreneur of the Year in 2008 by the Portland Oregon Business Journal. She has recently launched an initiative to help troubled youth and provide bedding globally to those in need. Jennifer Adams

She has been involved as an interior designer of commercial and boutique hotels as well as home but six years ago, she turned her hand to product design. This has resulted in a bedding collection distributed by Costco at 452 locations in the USA and 85 outlets in Canada as well as 25 Costco locations in the UK, she said. Adams travels extensively to promote her products in various Costco store locations.

Two years ago, Jennifer Adams designed a high end furniture collection. Both product lines are selling well. The bedding in charcoal, emerald green, pink, grayed out sage and light blue was produced by PEM America and is retailed at $99 although reportedly a $400 value. This is a 119 sku collection, she said.

In September, Covington   signed a licensing partnership with Adams; a multi-year, world-wide partnership that will include an exclusive line of upholstery, drapery and multi-purpose fabrics for both the decorative and hospitality markets.  Adams will design a global look with a French influence that she says “is not too fussy; a European farmhouse style,” she says. It will be mid-tier in price and will include prints and jacquard wovens. Butterflies will highlight the Covington collection, she says. That is her trademark. “I travel extensively in Asia, Europe, East and West Coast USA, Canada and Mexico. Her designs reflect her personal style, she says. 

Signing a license is a rare occurrence for Covington which has over the years steered away from licenses, preferring to generate its own design from its in house studio. Jean B Collection® was one of the few exceptions according to industry veterans who have followed Covington over its 73 year history.

Development of the first Jennifer Adams fabric collection is underway and planned for introduction in June 2014. The line will feature of mix of wovens and prints tailored for the decorative market. 

“With Jennifer Adams, we’ve found the perfect design celebrity to complement Covington’s business,” Tarver said.  “Over the past several years, Jennifer created a world-class organization to bring her lifestyle design to the market and we are delighted to be her partner. There’s a tremendous design synergy between our companies that will benefit Covington’s customers.”     

“I am so thrilled about our upcoming collaboration with Covington. They are big thinkers and their design aesthetic and vision fall right in line with mine: Effortless style, yet finely detailed, quality fabric. This collaboration will enable our designs to be accessible to the majority of American households,”  Adams explained.

Jennifer Adams Worldwide Inc. started operations in 1999. Driven by her passion for product design and perfecting the sleep experience, she launched Jennifer Adams Home in 2009 featuring luxury, hotel quality and fashion bedding, furniture, pet beds and accessories, and area rugs. Adams is the resident design expert on nationally syndicated “The Better Show,”  and is a DIY (Do it yourself) television mainstay. A “Dear Abby” meets Martha Stewart, Adams also finds time to give design and home advice as a recurring newspaper columnist.