ENTER, NL — Coulisse has extended its brand into the Asian market through its Indonesian distribution partner ‘PT Imaji Nata Kirana’ during the ID12 bi-annual design event in Jakarta this past September. Coulisse kicked off the “Be Inspired by Coulisse” event with a talk show at the ID12 exhibition, organized by twelve senior interior designers and architects, including the designer Rinaldy a. Yunardi who created three hats in the shape of a lamp with Coulisse roller blind fabrics. The next day, PT Imaji invited thirty young designers for lunch and organized an interactive ‘idea exchange’ session focusing on the collaboration with architects in the afternoon. With various tailor-made collection books, the Coulisse brand was also introduced in Malaysia and Thailand. The soft launch in Jakarta in September was followed by a launch party this past November, in Surubaya, Indonesia. Jenfilia Suwandrei Arifin, Director of PT Imaji, explains: ‘Since we first introduced Coulisse in Indonesia we have had only very positive response to the brand…These coming years we want to further expand on that positive vibe. Perhaps even by opening a Coulisse showroom next year.” For the Thai market, Coulisse developed the Royal Blue Book. This book of Coulisse window covering fabrics was created in collaboration with BIW, the Coulisse joint venture partner in Thailand. After the success of Coulisse’s launch in Malaysia in 2014, a new factory and showroom in Malaysia were recently built and officially opened in October 2016. In the new showroom Coulisse’s partner Elyza’s presents a high-end double roller collection under the name ‘Elyza’s by Coulisse.’ In addition to the Indonesia and Thailand launch, Coulisse has introduced its brand in China with new corporate showrooms at the Shanghai World Financial Center, a landmark building designed by architects of Kohn Pederson Fox. and in the Galaxy Soho building in Beijing. This building was designed by the late architect Zaha Hadid. “They are the perfect locations for Coulisse to create more visibility with architects and interior designers throughout China,” says Dave Chang, Asia Pacific Director for Coulisse.