Costa Blanca Makes Big Hit for Spanish
August 13, 2002
Como, Italy — Costa Blanca Textile Industries Inc., the independent U.S. subsidiary of the Spain-based Textiles Pascual has established itself as an important fabric resource. In its fourth year, Costa Blanca is generating seven-figure sales with decorative product priced from $6 to $12.
"The furniture industry is not waiting for another mill so whatever we offer has to be a value," said marketing VP Jack Korngold. "Our strategy has been to sell value, not price. That means we can sell $9 goods that look like $14 fabrics. Our challenge going forward is to strengthen ourselves and continue in our niche. We're in a growth mode on the cutting edge of styling and color. We know China is there and our job is to stay a step ahead of the competition."
Costa Blanca offers about 50 patterns in flock, chenilles and matelasses, Korngold said.
"We used to change existing designs for the U.S. market but for the past year, we've been styling for the U.S. market alone," Korngold said.
Recently, Costa Blanca made its freelance designer a fulltime employee: Todd Bowles is now vice president of merchandising and design.
Based in a 5,000 square foot showroom-office in the Textile Tower in High Point, N.C., Costa Blanca carries inventory in the States and in Spain and can ship in two to three weeks. Parent company Textiles Pascual, is one of the largest mills in Europe today with sales in 58 countries. The company has pioneered the production of woven effects using flock technology. Its brands in Europe include Courtisan, Rustika, Cancun and Visual.
"The furniture industry is not waiting for another mill so whatever we offer has to be a value," said marketing VP Jack Korngold. "Our strategy has been to sell value, not price. That means we can sell $9 goods that look like $14 fabrics. Our challenge going forward is to strengthen ourselves and continue in our niche. We're in a growth mode on the cutting edge of styling and color. We know China is there and our job is to stay a step ahead of the competition."
Costa Blanca offers about 50 patterns in flock, chenilles and matelasses, Korngold said.
"We used to change existing designs for the U.S. market but for the past year, we've been styling for the U.S. market alone," Korngold said.
Recently, Costa Blanca made its freelance designer a fulltime employee: Todd Bowles is now vice president of merchandising and design.
Based in a 5,000 square foot showroom-office in the Textile Tower in High Point, N.C., Costa Blanca carries inventory in the States and in Spain and can ship in two to three weeks. Parent company Textiles Pascual, is one of the largest mills in Europe today with sales in 58 countries. The company has pioneered the production of woven effects using flock technology. Its brands in Europe include Courtisan, Rustika, Cancun and Visual.