HIGH POINT, North Carolina — Buoyed by its success in the contract/hospitality market for the past 20 years, Crypton is starting to make waves in the residential fabrics business with its first collection of 250 sku’s for the furniture manufacturer, residential jobber and key retailers. 

The Crypton Residential Collection was showcased in a brand new space at Showtime for the first time. 

Crypton is the converter of the fabrics and will not depend on selling other mills on the idea of making Crypton residential fabrics. “This is the better way to grow the business,” says Jack Eger, vice president, sales for Crypton Home Fabrics. He has sold the new line to 30 furniture manufacturers for starters including a big program for Calico, the fabrics retail chain and expects this list will grow. The line sells for $7.95-$11.95 a yard. Jack Eger

Robert Allen has also introduced a group of Crypton prints and wovens in the Crypton Home Collection this market, all of its own design. 

Eger, appointed vice president, sales 21 months ago is heading the charge which will include personal visits to key retailers. In fact, Crypton has its own spokesperson and educator who is actively courting the retailer, educating and training them in the ways of Crypton, a true performance story. 

The 25 patterns of plains and textures are converted by Crypton and comprise its second collection. The fabrics have a softer hand than previously known due to enhancements in the technology engineered for this purpose, Eger says. “Like all Crypton fabrics, these products are moisture proof. The stiff hand of Crypton is now gone, Eger says. This was an earlier problem that apparently has been fixed with the new barrier technology.