VALENCIA, Spain—Aznar Textil is reaping the rewards of modernization with a state of the art intelligent warehouse and in stock position on everything it sells in both yarns and fabrics, according to Ana Rios, the Export Manager. Aznar sales were up 15 percent last year and a like amount in 2015, she says and Rios expects a ten percent gain in 2017. Everything, a total of four million meters in inventory is stocked for immediate delivery from the warehouse in Valencia, Spain via B2B service, 24 hours, 365 days a year, she adds. How credible are Rios’ claims for Aznar? “We have been doing business with Aznar for 35 years,” says CEO R. Bouman Egger Groothandel B.V. in Borger, Netherlands. Aznar offers us stability, fashion, honesty.” “The customer is informed online about every process which affects them,” Rios continues. We are an ISO certified organization. Our team is important; our customers are the boss, and reinvestment is a must.” In order to service Egger and other accounts like it, Rios depends on a ten-person export staff in the field. “Our company is integrated from design to production to delivery to the customers’ house,” Rios says. “Our minimum order is one roll, utilizing the b2b service with online ordering and checking. Everything is done based on the idea of doing all as simple and easy as possible.” “We’re consistently reinvesting in our business with new looms and higher level products,” says Eduardo Aznar, the seventh generation family owner. Eduardo’s father created the brand Bon Drap(r) which means ‘good fabric.’ Currently, Aznar owns 40 jacquard looms with Staubli heads. “We focus on windows primarily with the 320 cm. width goods that we produce. We sell to jobbers and editeurs and manufacturers of ready-mades and some furniture manufacturers,” Aznar says. As part of the service, Aznar owns an independent confeccion company which works not only for Aznar but for other companies in Spain. “Everything we sell is in stock in our Valencia warehouse. For the past 40 years since export was developed, we are selling to 85 countries with most customers in Europe and the USA,” Rios explains. Aznar focuses on sales of its own yarns which are ecological and recyclable as well as sales of finished fabrics. Other yarns include polyester and linen blends with cotton and wool. Flame retardant yarns which meet IMO standards and are flame retardant for hotel use are available. Aznar’s turnover is about 30 percent contract and 70 percent residential. The line consists of fabrics priced from five to 16 Euros, all wide width and stocked in Valencia, Rios says. For example, a wool, cotton, acrylic and polyester upholstery line is priced at 14-16 Euros. A curtain fabric is priced at nine-11 Euros while an upholstery and decorative fabric in natural yarns is available at eight Euros per meter. Everything is yarn dyed. A piece dyed, solid color dobby line is priced at nine Euros in 30 colors.