CHONBURI, Thailand — Casa Chonburi Co., Ltd., a jacquard mill since 1976 with 229 looms is gaining ground against Chinese mills in the $3.20-$6.50 price range.

“The company produces 125 million meters a month,” according to Thanveechai Sirikulthada (Dev). Recently, he was joined by Sunil Kher as a marketing consultant. Kher is an Indian who has lived in Thailand for 27 years.

Kher is helping Casa Chonburi grow the business in 19 countries, especially in Middle East and Choina domestic market. Zhao Yu (Jason), textile sales director for UniChina Distributioon Ltd., Beijing, is buying pieces from Casa Chonburi in Chonburi Thailand. Sunil Kher, Casa Chonburi marketing partner in the middle and Thaveechai Sirikulthada (Dev), Director of Casa Chonburi, a jacquard supplier. UniChina is a distributor with 400 accounts.

“The price of Casa Chonburi is equal to China but the quality is much better,” says Zhao Yu, (Jason) Textile Sales Director for UniChina Distribution, a Beijing based wholesaler with 400 accounts in China. “I used to buy only from European suppliers but not since I started cooperation with Casa Chonburi in 2014.” Jason says he buys from many different suppliers in Europe, Thailand and Turkey but nothing is bought in China.

“Business is tougher in China. Everyone is struggling to grow their business,” Jason adds.