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Brand Study Shows Diolen®Safe FR Yarns Takes Second After 12 Months On Market

November 16, 2012

 

DEGGENDORF, FDR— DIOLEN ®SAFE FR fiber has risen to the number two spot in brand recognition behind Trevira® CS  after one year on the market, according to Gerhard Havranek, managing director of FR Safety Yarns GmbH & Co. KG. 

TWD Fibres GmbH and Lauffenmühle GmbH,  partners and producers of DIOLEN® SAFE yarns started operations in August, 2011 and Havranek said the partnership is on target for achieving its three to four year plans. The brand recognition survey was conducted among 600 companies, he said. “It takes time to build new collections but the outcome is good after approaching more than 80 customers with our products.” Gerhard HavranekGerhard Havranek

Mills can order as little as seven kilos of dyed yarns or one to two kilos of undyed yarns for lab tests. “In 12 months, we have been approached by American and Mexican companies who are interested in our wide range of yarns with over 10 Taslan qualities. 

Havranek points to DIOLEN® SAFE’S stability and light fastness properties as well as its “excellent” thermal aging and UV properties due to its different chemical structure from other Polyester FR fibres used for home textiles in the market.      

 



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