F&FI Online Advertising Form

Boca Bargoons Targets Ready-Made Population

June 14, 2011


For a company that initially made a name for itself selling yardgoods, Boca Bargoons is in a deep transition that’s highlighted by custom-ordered furniture, in-house workrooms and a possible franchising.

The company is positioning itself for a new generation of clients with an affinity for more inexpensive, ready-made goods as opposed to the elder generation that once picked and pieced together custom home textiles.

“I looked at my store and got tired of it,” said Ed Wollstein, founder and owner of Boca Bargoons. “If you’re successful, you just coast. The old-fashioned yardgoods store wasn't cutting it any more. We’re still a mill store, but we don’t sell the ordinary.”

He is sitting in the space that he expects to become the prototype for Boca Bargoons. Dressed in jeans, a collared Nassau Bahamas shirt and running shoes, he’s discussing the new marble flooring laid earlier this year where rows of fabric samples once stood.

Scattered about is furniture from Ferguson Copeland Guy Chaddock & Co., a company that will offer made-to-order furniture upholstered with Boca Bargoons-sourced fabric.

Nearby, son, Edward, 25, is showing off the iPad he hopes will gather customer contact information in order to improve marketing strategies for the one-time yardgoods store that the Wollstein’s will transform into a full-service design boutique.

The working name is “Hemmingway Design Center” – named for the sewing process. They plan to soon introduce the concept systemwide.

Read the entire story in our summer issue here.



Contact Anshuman Nautiyal
Contact Sevim Gunes
Contact Sonia Tan
Contact Eric Schneider

Subscribe to Receive Industry News Alerts

How would you like to receive news?

Join
F&FI Online Advertising Information and Order Form