RICHMOND HILL, N.Y. – Belle Maison USA Ltd., a 35-year-old importer of mostly sheer curtain panels as well as a colorful print converter, has created a sixth brand called ‘Colorfly Home’ for online customers. “The conventional retail customer base is shrinking out there and that is the reason for our new online sales brand, Colorfly Home,” says Liz Romano, second-generation owner, since 2000 when she joined the company with her brother James. Their parents Elie, CEO, and Ethel, Vice President, are still active in the business as the original founders. “We have an internal design studio and buy our own designs,” she says. The company produces 40-50 sku’s every six months, she says and is a regular exhibitor at Showtime in High Point. (She was recently seen at Heimtextil 2016.) While readymade window treatments are still a major part of the Belle Maison business, the company also sells printed decorative piece goods under the ‘Belle Maison By the Yard’ brand and five readymade brands: Renaissance Home Fashions, Stylemaster, Twill & Birch, Colorfly and Everdark. “We sell to jobbers, manufacturers, big retailers and catalogs. There are no direct sales to designers,” Liz says. The 25 employee company maintains a 20,000 square foot office and warehouse in Queens, NY and a company owned 50,000 square foot warehouse in Bridgeport, CT. There are ten agents on the road for Belle Maison.