SYDNEY, Aus — Redelman Fabrics and Wallcoverings has opened a 10,000 square foot showroom in Sydney, Australia situated above its warehouse on 54 Rosebery Avenue.  

“We are optimistic for the future as the global economic conditions appear to be stabilizing,” said Nadia Redelman, fourth generation of the Redelman family. “Australia has been less affected by the global economic crisis than other countries.”

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“The new showroom already has been a successful drawcard for Redelman clientele who are now able to view fabrics on the roll to show the full beauty of the designs,” said Nadia Redelman. The showroom focuses on excellent display and natural light, she said. “This is a great aid in the design process and Redelman has received many compliments on the beautiful fabrics. Designers, decorators and architects regularly visit the showroom to view the luxury fabrics and designs.” Geoff Redelman of Redelman wholesalers in the new Sydney, Australia showroom with his daughter Nadia and his brother David

Redelman Fabrics is a family owned and run business now with Geoff Redelman’s daughter Nadia, the youngest, (pictured) with her father and uncle David. Nadia said she is bringing new innovations, style and technology into the company.

Redelman Fabrics specializes in “variety” and “design” in their showroom, Nadia said.  “We offer a great range of choice in patterns, style and genres. Redelmans explores the global market and sources their fabrics and wallcovering from the best of the world.  They are providing a leading selection of up market fabrics to their clients and do not compromise on style and quality.

Nadia said her responsibility as a ‘business development manager’ is to enhance sales through innovation. This includes creating systems to improve efficiency and customer experience, enhancing our online presence and assist in all areas of the business. My uncle David oversees the sales and Geoff is responsible for the financial operations.  We all participate in guiding the company direction in order to provide a modern balanced view both in marketing and design direction.  Having three different yet complimenting design strategies has been of great benefit enabling us to bridge all areas of the high quality market and provide for a variety of tastes. We see colour, design and high quality as the way for the future

Redelman fabrics is optimistic about changes in the design industry as people move away from minimalism and more toward embellishment.