MUMBAI — Mona and Sadiq Meherally have opened a third Augst fabric showroom in RHouse, a decorating center in the Balbunuth section.

Augst is looking forward to doing two more stores within ten more years, she said. “We do not want to do our own designs however.” She feels that once you do your own lines, there is a bias towards selling your own lines. Mona Meherally

The well displayed showroom carries Demor, Z+R, Villa Nova and Zinc lines. “We pioneered selling through a catalog,” said Mona who came to fabrics from a fashion background. Wallpaper is sold through eight to ten sample books. “We’ve gotten a great response to wall covering, especially Hooked On Walls brand,” she said. Augst is also selling imported cut length fabrics

Mona does a lot of in home consulting and finds that owners of larger homes are keeping a part of the construction budget for home furnishings now. “Before, home furnishings were an afterthought. It’s changing.” She notes that her customers in India are also doing homes throughout Europe which means she is getting jobs out of India.