Atlanta Market in July Aims at Lifting 4th Quarter Sales
July 30, 2001
Atlanta, GA, (USA) - The ten-day Atlanta International Gift & Home Furnishings Mart, held 11-20 July, presented product resources, services and programs designed to ignite the fourth quarter sales of its exhibitors. The market featured specialty merchandise presented in 10 product centers and 29 temporaries categories in a venue that offered one-stop shopping for retailers.
The retailers that shop the July market seem pleased with it. Ninety-one percent of AmericasMart buyers surveyed said that they placed orders at the market and of those orders, 70 percent were the same or greater than the previous market orders. "July at AMERICASMART is all about the convergence of the great products, ideas, imagery and innovations that drive retailing into its fourth-quarter sprint," said Jeffrey Portman, president and chief operating officer at AMC, Inc. AmericasMart Atlanta annually serves more than 6000 exhibitors and 200,000 registered buyers from 50 states in the USA and from 72 countries worldwide.
This summer's Market introduced AMERICASMART 3, the nation's largest single temporaries collection (five full floors of temporaries), while the Home Accents Center on Floor 13 of AMERICASMART 1 tried to boost the resurgence of home furnishings by premiering new styling in lighting, surfaces, furnishings and trims in its 50 showrooms. The Market this year also included an expanded Gift and Resort Center--home of the new Gourmet Gallery featuring gourmet foods, beverages and accessories. Home furnishings were available throughout AMERICASMART in contiguous product centers and exhibit halls. The Home Accents & Furnishings Center led the way to Home Accents & Fine Linens Center, Area Rug Center, The Gardens, Tabletop, Fine Gifts & Accessories Center and 29 Temporaries categories.
Added to the Market's offerings in July were seminars and programs targeting merchandising, marketing and sales management ideas and techniques to add value to businesses, Veteran players selected from the retail and design landscape fields led interactive seminars that touched upon aspects of retailing from consumer behavior to bottom-line business fundamentals to merchandising and design solutions. After the ten-day market, virtual buyers are accommodated with AmericasMart.com providing a B2B wholesale exchange that features 55,000 products, 12,000 registered buyers and 325 exhibitors.
The retailers that shop the July market seem pleased with it. Ninety-one percent of AmericasMart buyers surveyed said that they placed orders at the market and of those orders, 70 percent were the same or greater than the previous market orders. "July at AMERICASMART is all about the convergence of the great products, ideas, imagery and innovations that drive retailing into its fourth-quarter sprint," said Jeffrey Portman, president and chief operating officer at AMC, Inc. AmericasMart Atlanta annually serves more than 6000 exhibitors and 200,000 registered buyers from 50 states in the USA and from 72 countries worldwide.
This summer's Market introduced AMERICASMART 3, the nation's largest single temporaries collection (five full floors of temporaries), while the Home Accents Center on Floor 13 of AMERICASMART 1 tried to boost the resurgence of home furnishings by premiering new styling in lighting, surfaces, furnishings and trims in its 50 showrooms. The Market this year also included an expanded Gift and Resort Center--home of the new Gourmet Gallery featuring gourmet foods, beverages and accessories. Home furnishings were available throughout AMERICASMART in contiguous product centers and exhibit halls. The Home Accents & Furnishings Center led the way to Home Accents & Fine Linens Center, Area Rug Center, The Gardens, Tabletop, Fine Gifts & Accessories Center and 29 Temporaries categories.
Added to the Market's offerings in July were seminars and programs targeting merchandising, marketing and sales management ideas and techniques to add value to businesses, Veteran players selected from the retail and design landscape fields led interactive seminars that touched upon aspects of retailing from consumer behavior to bottom-line business fundamentals to merchandising and design solutions. After the ten-day market, virtual buyers are accommodated with AmericasMart.com providing a B2B wholesale exchange that features 55,000 products, 12,000 registered buyers and 325 exhibitors.
