ISTANBUL, Turkery -- Evteks 2011 will offer new solutions and fresh designs with an emphasis on flexible manufacturing mantras. India is employing various strategies to combat the challenge of offering affordable products amid rising production costs. 

Beginning with the fourth quarter of 2010, the export market in India has been faced with new challenges in inflation and specifically with the rising cost of raw materials. The market in India is offering steady prices on a year-to-year basis but has become untenable as prices for cotton and viscose are up more than 70%. Polyester prices have gone up 50% and show no sign of flattening.

“Replacing or reducing cotton and viscose is tricky,” said Rajneesh Arora, vice chairman of Dicitex Furnishings, India. “We increased prices in November 2010 by 10-12% and again in January by 5%. Export pricing is based on the basis of each order and a negotiated price is possible because some buyers will wait but often don’t realize that prices are going to continue to increase.”

As a solution for reasonable prices, Arora and his creative team are preparing more polyester in velvets as well as more in the chenille range.

Read the entire story in our spring issue here