SINGAPORE — Goodrich Global, an $80 million distributor is adding more fabric lines to its home furnishings mix of wallcovering, carpet, fabric and flooring to meet the needs of hospitality specifiers.

The addition of more fabric lines after three years in the hospitality fabric market is expected to boost revenue to over $100 million in the future, according to Alfred Neo, general manager.

He has been with the company for 26 of its nearly 30 years, seeing its employee count rise from seven people to 512 today. Goodrich has flagship interior furnishings showrooms in Singapore, Hong Kong and China from 5,000-7,000 square feet. Neo travels extensively, almost nonstop between his main office in Singapore and the other markets in Asia. He attended this year’s Hospitality Design Show in Las Vegas. Alfred Wong

Neo also said Goodrich is currently looking for additional lines from the USA to round out its hospitality offerings which specify FR for all markets, even mainland China. Stephen Foo is the product manager heading up the search for the new fabric lines which now include New Line Fabrics, a U.S. based converter and Baron, and an India based leather line. Goodrich also represents James Dunlop Textiles, the New Zealand based fabric wholesaler. “We are planning to add other fabric lines to serve the big appetite of the mainland China hotel industry which continues to grow even as Chinese exports continue to slowdown because of the currency issue,” Neo said.

Goodrich Global has 21 showrooms in Asia and the Middle East, including India and Dubai. It was formerly known as Goodrich Wallcoverings & Carpets Pte. when it was founded in 1983 but was renamed its current name in 2004.

“As Southeast Asia’s leading supplier of interior wallcoverings, we aim to be an internationally acclaimed lifestyle brand for wallcovering products in the residential market, while maintaining our leadership position in the commercial and corporate markets,” Neo stated.

“China is clamping down on residential sales now but in a few years that will grow again. While Goodrich concentrates on hospitality fabric sales, it is looking at the chance to do some residential fabric sales in the future.

Roughly 80 percent of the Goodrich business is wall covering related. It does a big job for RJF and J. Josephson vinyl wallcoverings in the hospitality and contract markets. Goodrich has had those lines for as long as it has been in business, but fabric is now growing at a faster rate, he said. It’s so new that Goodrich hasn’t been able to show its fabric lines on its website yet but that will change soon.

“Over the years, Goodrich Global has emphasized regional expansion and product integration,” Neo added. “This has positioned us as a “one-stop” service provider both locally and overseas. 

Goodrich’s core business is the import, export, supply, installation and distribution of interior furnishing products.