After 45 Years, a Change of Guard at Mario Sirtori
April 17, 2000
Costamasnaga, Italy - Mario Sirtori SpA will be celebrating its 45th anniversary in November of this year. ''We will be giving a party in May, at Proposte, and we will be inviting our clients and the press - if they behave,'' said Mario Sirtori.
Sirtori, a manufacturer of jacquard and velvet fabrics for decoration with a turnover of approximately $30 million, is vertically operated. It has a production of approximately 300,000 meters of jacquard and 70,000 meters of velvet fabric per month. It was founded by the brothers Mario and Lino Sirtori.
The anniversary celebration is an opportunity for the company to enjoy its legacy of success as well as recent changes, such as the introduction of its new export manger, Franco Nannucci. He worked for Vellutex before coming to Sirtori.
''We must look at sales globally and not at every country individually,'' Nannucci said. ''The globe is a single market with different needs.'' Nannucci said that he plans to concentrate on the markets that have not yet been explored.
Sirtori said he's also treating the anniversary celebration as a formal changing of the guard ceremony. The second generation, already flourishing in the company is to begin taking a more prominent role in day-to-day business. ''It's the perfect occasion to pass on what we have done in the past 45 years,'' Sirtori said. ''But this does not mean I am resigning,'' he laughed.
''We are at a point of departure where we must follow my father's path and do what we know best,'' said Mario's daughter, Elena Sirtori. ''But we cannot try to be another Mario.''
Sirtori, a manufacturer of jacquard and velvet fabrics for decoration with a turnover of approximately $30 million, is vertically operated. It has a production of approximately 300,000 meters of jacquard and 70,000 meters of velvet fabric per month. It was founded by the brothers Mario and Lino Sirtori.
The anniversary celebration is an opportunity for the company to enjoy its legacy of success as well as recent changes, such as the introduction of its new export manger, Franco Nannucci. He worked for Vellutex before coming to Sirtori.
''We must look at sales globally and not at every country individually,'' Nannucci said. ''The globe is a single market with different needs.'' Nannucci said that he plans to concentrate on the markets that have not yet been explored.
Sirtori said he's also treating the anniversary celebration as a formal changing of the guard ceremony. The second generation, already flourishing in the company is to begin taking a more prominent role in day-to-day business. ''It's the perfect occasion to pass on what we have done in the past 45 years,'' Sirtori said. ''But this does not mean I am resigning,'' he laughed.
''We are at a point of departure where we must follow my father's path and do what we know best,'' said Mario's daughter, Elena Sirtori. ''But we cannot try to be another Mario.''
