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Adesal, Argentina’s Boutique Mill, Logs 10th Year at Showtime USA

August 5, 2013

HIGH POINT, North Carolina — Adesal Jacquards, one of the largest mills in South America is routinely turning in 5-10 percent sales increases each year by catering to what its customers need—lots of designs and small quantity minimums according to Pablo Lacalle, President. 

Adesal celebrated its 10th year at June Showtime. 

Founded in 1964, the family owned jacquard upholstery mill generates about 80 percent of its sales in Argentina from its Buenos Aires factory; 15 percent exported to USA and five percent everywhere else according to Lacalle. “Only 20 percent of what we sell in America is right for sale in Argentina so we have to style the line to sell in the USA.” Debbie Workman is the hardworking sales representative for Adesal based in High Point. She covers the whole Southeast for Adesal.  Mariano Gonzalez, Pablo Lacalle and Debbie WorkmanMariano Gonzalez, Pablo Lacalle and Debbie Workman

Mariano Gonzales is the fourth generation of family ownership while Pablo is his uncle. Mariano’s cousin is Alberto Gonzalez, another member of ownership along with Hernan Alejandro. Pablo’s father started up the home furnishings lines for Adesal. Prior to that, it was an industrial textile producer. 

Adesal is a mid to upper end line with four week delivery quoted. Minimums are one piece per design and it caters to furniture producers. However, Greenhouse features Adesal in its sample books with a new one each month. 

 



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